It’s a little trick that makes a big difference: Use headings and bullets throughout your Airbnb listing.
Benefits of Using Headings and Bullet Points:
Standing out from the crowd
Breaking information down into its component parts
Looking professional and credible
Highlighting all key points and facts
Encouraging your audience to read until the end
See what we did there? Compare the following two examples:
Without Headings and Bullets
The space
The apartment has 3 bedrooms and 2 bathrooms. 2 of the bedrooms are bigger than the 3rd bedroom. 2 of the bedrooms have a queen-size bed, and 1 of the bedrooms has a king-size bed. 1 of the bedrooms has an ensuite attached to it – very useful! Each o the bathrooms have a toilet, shower and bathtub. The apartment also has air-conditioning and heating.
There’s a really big kitchen with pretty much everything you would want in a kitchen, like a microwave, oven and even a dishwasher.
In the building there is also a laundry room in the basement. The building also has a doorman, and an elevator which is neat!
VS.
With Headings and Bullets
The space
THE BUILDING
Brand-new 23-story luxury rental building
24-hour doorman
Magnificent 20-foot artfully-crafted marble lobby
Laundry room with washing machines and dryers
Hallways elegantly carpeted and wallpapered
On-level garbage and recycling chute
APARTMENT AMENITIES
Double-glazed, insulated, sound-dampening windows
Hardwood oak floors
THE BEDROOMS
Room 1: 180 square feet with ensuite bathroom, queen-size bed, television, walk-in closet, dresser, bedside table, desk and couch
Room 2: 180 square feet with king-size bed, walk-in closet, 2 dressers, bedside table and desk
Room 3: 120 square feet with queen-size bed and 2 dressers
Air-conditioning / heating units in each bedroom
THE KITCHEN
Beautifully appointed, European design appliance-stocked kitchen
Massive 100 square feet space
Microwave, oven and dishwasher
Top-of-the-line GE appliances
Granite floors
THE LOUNGE ROOM
Large 100 square foot space
Surround-sound television and entertainment unit
4-person super-comfy sofa
Air-conditioning / heating unit
THE BATHROOMS
2 superbly-appointed bathrooms, each containing: Toilet, shower with detachable head, bathtub, vanity with basin, extended mirrors and cupboard storage space
THE ROOFTOP
Incredible high-rise view of city
Uninterrupted views of Freedom Tower, Empire State and Chrysler Buildings
Headings and bullet points help the brain digest information quickly, simply and without getting overwhelmed.
You need to remember that prospective guests are most likely looking at many other listings at the same time they’re looking at yours.
These guests simply won’t take the time to sit there and read through long, dense and heavy blocks of text.
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