It’s a little trick that makes a big difference: Use headings and bullets throughout your Airbnb listing.

Benefits of Using Headings and Bullet Points:

  • Standing out from the crowd
  • Breaking information down into its component parts
  • Looking professional and credible
  • Highlighting all key points and facts
  • Encouraging your audience to read until the end

See what we did there? Compare the following two examples:

Without Headings and Bullets

The space

The apartment has 3 bedrooms and 2 bathrooms. 2 of the bedrooms are bigger than the 3rd bedroom. 2 of the bedrooms have a queen-size bed, and 1 of the bedrooms has a king-size bed. 1 of the bedrooms has an ensuite attached to it – very useful! Each o the bathrooms have a toilet, shower and bathtub. The apartment also has air-conditioning and heating.

There’s a really big kitchen with pretty much everything you would want in a kitchen, like a microwave, oven and even a dishwasher.

In the building there is also a laundry room in the basement. The building also has a doorman, and an elevator which is neat!


With Headings and Bullets

The space


  • Brand-new 23-story luxury rental building
  • 24-hour doorman
  • Magnificent 20-foot artfully-crafted marble lobby
  • Laundry room with washing machines and dryers
  • Hallways elegantly carpeted and wallpapered
  • On-level garbage and recycling chute


  • Double-glazed, insulated, sound-dampening windows
  • Hardwood oak floors


  • Room 1: 180 square feet with ensuite bathroom, queen-size bed, television, walk-in closet, dresser, bedside table, desk and couch
  • Room 2: 180 square feet with king-size bed, walk-in closet, 2 dressers, bedside table and desk
  • Room 3: 120 square feet with queen-size bed and 2 dressers
  • Air-conditioning / heating units in each bedroom


  • Beautifully appointed, European design appliance-stocked kitchen
  • Massive 100 square feet space
  • Microwave, oven and dishwasher
  • Top-of-the-line GE appliances
  • Granite floors


  • Large 100 square foot space
  • Surround-sound television and entertainment unit
  • 4-person super-comfy sofa
  • Air-conditioning / heating unit


  • 2 superbly-appointed bathrooms, each containing: Toilet, shower with detachable head, bathtub, vanity with basin, extended mirrors and cupboard storage space


  • Incredible high-rise view of city
  • Uninterrupted views of Freedom Tower, Empire State and Chrysler Buildings

Headings and bullet points help the brain digest information quickly, simply and without getting overwhelmed.

You need to remember that prospective guests are most likely looking at many other listings at the same time they’re looking at yours.

These guests simply won’t take the time to sit there and read through long, dense and heavy blocks of text.

The easier you make the job of prospective #Airbnb guests in understanding why your place is their best option, the greater the likelihood that those guests will request to book it. Click To Tweet

Find copywriting and listing optimization services able to make your Airbnb listing shine:

Download the Use Headings and Bullets cheat-sheet in...



Less Daunting Than You May Have Thought
Step 1: Starting With the Basics
Step 2: Setting the Scene
Step 3: Get Ready for Guests
Understanding Your Target Guests
Starting With a Trustworthy Profile
Elements of an Airbnb Listing
House Rules