Create a Space that Will Appeal to Your Target Guests
Ideally, your Airbnb guests should enter your place and feel as if it’s their own home-away-from-home. Just like hotels, doing so requires providing an ample standard of amenities, cleanliness, home furnishings and hospitality.
At the same time, guests choose to stay in an Airbnb over hotels for a reason: These travelers are frequently seeking something unique, special or different – things they’re unlikely to find from a hotel (even a nice one!)
Remaining aware of this important distinction will be crucial to creating a space that’ll appeal to your guests and meet their expectations.
A critical part of furnishing your home is understanding who your target guests are and what kind of space they’re likely to appreciate. Are your typical guests retired elderly couples? Young travelers? Discerning business people?
Amadeus, a leading global tourism IT provider, have identified six distinct traveler 'tribes' in a recent report:
Ethical Travelers
Guided by ethical and/or environmental factors when organizing and undertaking their travel
Example:Â Environmentalists concerned about the carbon footprint and ecological impact of their travels
Cultural Purists
Treat their travel as an opportunity to break free from their typical home lives and immerse themselves in a different culture
Example:Â Travelers that learn a new language and country history for an upcoming trip
Obligation Meeters
Have their travel choices restricted by the need to meet some bounded objective
Example:Â Business travelers travelling for a conference
Social Capital Seekers
Influenced by their desire to impress friends and share travel experiences on social media
Example:Â Gap-year backpackers
Reward Hunters
Luxury travelers that seek indulgent ‘must-have’ experiences
Example:Â High-earning professionals that are members of luxury travel clubs
Simplicity Searchers
Appreciate ease and transparency in their travel planning and holiday-making
Make sure you pause to consider who your target guests are likely to be before deciding how you’re going to furnish and decorate your home. Your guests will be more likely to enjoy their stay, resulting in...
Social Capital Seekers
Influenced by their desire to impress friends and share travel experiences on social media