PROVIDING A PHENOMENAL GUEST EXPERIENCE
The incredible hole-in-the-wall sandwich shop tucked hidden away in that narrow lane may be your local go-to lunch spot, but remains unknown to all but locals.
Many guests will not be from your city, and almost none will be from your local neighborhood. Guests will rarely know the local “go-to” spots that you most likely know like the back of your hand. After all – it’s your local area and these are the places you likely frequent all the time.
Good Airbnb hosts adopt the role of the concierge at the front desk of a hotel – able to assist guests by providing answers to their most frequently asked questions.
And the good news is that more times than not, these questions are very commonly the same…
Guests often choose to stay with Airbnb hosts largely for their ability to provide these insider tips and use their local knowledge to answer questions like the ones above.
Airbnb provide hosts with the ability to proactively answer these questions by creating local guidebooks they’re able to make available for their guests. These guidebooks showcase the best that their neighborhood has to offer and helps their listing stand out from the crowd.
Your guidebook is publicly displayed on your Airbnb listing page (even before guests book your place).
You’re also able to print your guidebooks and make them available to your guests in hard-copy format for their arrival at your place.
Airbnb guidebooks represent one of the easiest ways of impressing guests and providing them with a great experience when staying at your place.
Guidebooks enable you to show-off your knowledge of the local area, reinforce your credibility as an Airbnb host “in-the-know”, increase the likelihood of receiving reservation requests, as well as maximize the prices you’re able to command from guests looking to stay in great spots with reliable hosts.
The key to building a virtuous cycle of increased bookings is through receiving positive reviews. And there’s no quicker shortcut to receiving positive reviews than by providing your guests with a guidebook of your local area since communication, location and value represent 50% of the review criteria that hosts are assessed against: Guidebooks demonstrate a communicative host, living in a great location, and whom provides valued guest experiences.
Finally, the beauty of the Airbnb guidebook is that you’ll get your mileage from this small investment by reusing it with all future guests, despite only needing to build it once – a big return from a small investment. As a low-cost, time-minimal investment, building an Airbnb Guidebook truly represents the “low-hanging-fruit” of your Airbnb success.
Places you’re able to include in your guidebook fall into the following categories:
Key Principles for Developing Your Guidebook
How to Add a Guidebook to Your Listing
To create your Guidebook:
- Login to Airbnb
- In Hosting mode, select Listings from the top navigation bar
- Select Manage listing for your listing
- Click on Listing details from the menu at the top
- Click the Edit button for the Guidebook section
Once here, hosts can add to their guidebook by typing the name of the place they wish to include within the relevant guidebook category. Airbnb will automatically retrieve the official name of the place you wish to add, which you then select.
Airbnb will also use Google Maps to automatically pull the address and a map of the spot you want to list:
You then select a sub-category for the place:
It’s then up to you to provide a short description of up to 200 characters for the place you want to list. Use this space to let guests know why you recommend it, why it might be of interest to them, or an “insider tip” they’ll appreciate for when they go there. You also have the option of specifying things the place is good for:
Recommended Places to Include
Iconic Restaurants: These are restaurants that have developed a cult following over the years. They have woven themselves into the fabric of the local area, and often reflect the flavor of the neighborhood or community too.
Brand Name Coffee Shops: Just like fast food restaurants, sometimes what guests are really looking for is simply something they’re already familiar with from back home. Make sure to include a brand-name coffee spot if one exists close by to your place.
Your Local Favorite Coffee Shop: For true coffee addicts, they need their coffee, and they need it NOW! They’ll want to know the best place to get their coffee fix that’s no more than a couple of minutes’ walk from your place.
Coffee Spots Near Public Transport: Guests are frequently on-the-go and tend to get around by public transport. Many guests will package-up their morning coffee routine with setting off on their daily adventures. It makes sense to include coffee spot recommendations close to public transport hubs like train stations or bus terminals.
DRINKS AND NIGHTLIFE
PARKS AND NATURE
Grocery Stores: Guests that are staying for an extended duration will likely want to stock up on groceries that will carry them through for the duration of their stay. Point them in the direction of the closest place they’re able to do a big shop at good prices for all the things they’re likely going to want and need.
Pharmacies: The last thing you want to do when feeling under the weather and away from home is trekking out in search of a local pharmacy. Telling guests that they’re able to pick up that cold-and-flu medicine by walking no further than the end of the block will win you a lot of brownie points should they run into the dreaded sniffles during a stay at your place.
Phone and Electronics Repair Stores: You’d be amazed at how often phones and laptops die while guests are travelling and away from their homes. The only thing more frustrating than having a broken iPhone is not having the ability to do anything about it. Guests will be thankful to learn there’s a local repair shop able to fix their laptop, iPad or phone so they’re able to continue posting those holiday snaps on Instagram or Skyping with family back home.
ENTERTAINMENT AND ACTIVITIES
Comedy Clubs: Always a crowd-pleaser for guests looking for something to do, comedy clubs typically provide a fun night out at a reasonable price. They tend to be a form of entertainment that guests don’t typically do in their own home cities, but are excited to do when visiting somewhere else.