BUILDING THE PERFECT LISTING
In this next step, you’ll help paint a picture for prospective guests to understand your space and all the reasons they would want to book it. You’ll be asked to upload photos and provide descriptions of the different spaces you have on offer or any other selling points for your place.
A. Show Travellers What Your Space Looks Like
Airbnb will ask you to upload photos of your place.
Including photos of all the spaces a guest can use will help prospective guests imagine what a stay at your place would be like.
You can start with just one photo and come back later to add more. Alternatively, you can skip adding photos altogether till after you complete the rest of the listing process.
Your first photo will be the photo that gets displayed for your listing in search results, as well as the photo displayed at the top of your listing page:
It is typically a photo of either the master bedroom or lounge room. Whatever you decide to use, make sure that it showcases the best your place has to offer.
If you plan on taking photos yourself, you’ll want to get your hands on some high-quality but affordable photography equipment such as:
Photos are covered in greater detail here.
B. Edit your Description
Once you’ve uploaded a photo (or a few), Airbnb will ask you to provide a little more information to help in setting the scene.
To begin, it will ask you for a listing summary, which is a brief overview of your place that guests read before they get into the details. You only have 500 characters to write your summary.
The information you provide for your listing summary will appear at the top of your listing page and answer common questions guests have when looking for a place to stay. Here is an example:
Creating a best-practice listing summary is covered here.
You can specify here if your place is good for families (with kids), big groups and/or pets.
You’ll also be given the opportunity to elaborate on the different elements of your listing. These include:
Completion of any of these additional descriptions is optional, and Airbnb state that only 30% of hosts add more information here. You are nonetheless strongly encouraged to take the time to complete these descriptions. The additional investment of your time here will pay its dividends with a best-of-class listing that helps you stand out from the crowd and receive additional bookings.
How to write a best-practice Airbnb listing is covered here.
C. Name Your Place
You’ll need to come up with a listing name which is a very brief title for your listing. You only have 50 characters to work with and Airbnb will provide examples of other listing titles nearby.
How to create a best-practice listing name is covered here.