BUILDING THE PERFECT LISTING
They say that a picture tells a thousand words, and Airbnb is no different. Including photos of all the spaces a guest can use helps them imagine what it’ll actually be like to stay at your place.
Your photos are the first thing prospective guests look at and are frequently the decisive factor in determining with whom they wish to book.
Listings with bad photos will struggle to even stand a chance. And the best copy in your listing descriptions will count for nothing if your photos aren’t appealing enough to make them want to learn more.
Compare the following example listings:
Which listing would you prefer to stay at? Guess what… they’re the same place!
Having professional-grade Airbnb photos from day one is therefore highly recommended. This becomes especially important with the knowledge that many of your competitors have all but likely already done so themselves.
Airbnb offer hosts the option of a paid professional photography shoot for their homes, providing them with at least 12 photos of their space.
The shoot varies in price depending on the size and location of the home. Hosts receive a quote online prior to committing to the service. Once Airbnb match the host with a photographer, the shoot is scheduled directly with the photographer.
After the shoot, the review process can then take up to a month. Hosts can still list their space with their own photos while they wait for their professional photos. Once the photos are approved, Airbnb will deduct the total cost of the photoshoot from the next scheduled payouts until the full amount is collected.
To get a quote and schedule a professional Airbnb photo shoot for your place, click here.
Preparing Your Home to be Photographed
Whether you’re booked in for a professional Airbnb photography shoot or taking the snaps yourself, there are a number of things you’re able to do to optimize the way your home presents and ensure your photos come out looking great.
If a professional Airbnb photographer turns up to your place, they’ll spend somewhere between 30-60 minutes doing their thing. It’s still your responsibility for ensuring that you set your photographer up for success by preparing your home to have it shot looking its best.
Below are tips for preparing each key area of your home to be photographed…
Taking Photos Yourself
Airbnb’s professional photography service may not be available in your local area. Even if it is, you may still wish to take photos yourself, or do so while you wait to receive your professional Airbnb photos (which can take a few months).
If you decide to take photos yourself, here are a few tips used by the pros when taking professional photos…
Equipment you’ll want
Have a friend that’s an amateur professional photographer? Recruit their help in exchange for a home cooked meal or nice bottle of wine. Try get your hands on photography equipment essentials: A good DSLR camera, tripod, electronic flash and wide-angle lenses (faster lenses are preferable for photographing indoors). Here are a few high-quality yet affordable product options for each:
To add additional photos to your listing:
- Login to Airbnb
- In Hosting mode, select Listings from the top navigation bar
- Select Manage listing for your listing
- Click on Listing details from the menu at the top
- Click the Edit button for the Photos section
- Scroll to the bottom and click within the Add another rectangle
Photo captions help prospective guests imagine what sort of experience they will have in your place. They can be just as important (if not more!) as the copy in your listing description, and help prospective guests imagine themselves actually staying in your place.
Using the previous example pictures, compare the following photo captions:
Before they know it, guests are picturing themselves staring out at the Empire State Building whilst unwinding on an oversized lounge as they hit the Book Now button.