BOOKING SETTINGS, CALENDAR MANAGEMENT AND GETTING FOUND
Superhosts are experienced Airbnb hosts who provide a shining example for other hosts, and extraordinary hospitality and experiences for their guests.
Once a host reaches Superhost status, the Superhost badge will automatically appear on their profile and listing to help guests identify them:
In the eyes of prospective guests, being a Superhost will position you as a better host than other hosts that lack the coveted title. You are therefore likely to receive more reservation requests as a result of having earned the badge.
Guests are also able to filter their search results to only display listings of Superhosts. In this way, Superhosts have an additional advantage for getting found and booked over those that are not Superhosts.
To become a Superhost, you need to have an Airbnb account in good standing, and need to have met the following 4 requirements over the past year:
REQUIREMENT 1: Hosting Experience
Superhosts must have hosted 10 trips within the last year.
This requirement is assessed quarterly. At every quarterly review, Superhosts need to have hosted 10 trips in the last 12 months prior to the review date.
If attaining Superhost Status is important to you, you may feel compelled to make ad-hoc compromises to reservation requests that you would otherwise have rejected in the lead-up to assessment review dates (overviewed shortly).
Furthermore, not all hosts live in places where meeting this requirement is easy, let alone possible.
Aspiring Superhosts may consider reducing or eliminating minimum night booking requirements or lowering their prices to attract bookings that would otherwise not come through.
If every quarter is a “race to the finish-line”, then these compromises and last minute efforts may be more hassle than they’re worth. If that’s the case, Superhost status may not be for you.
REQUIREMENT 2: High Response Rate
Superhosts must maintain a 90% response rate or higher.
Your Superhost response rate is calculated on the responses you send within 24 hours to the booking inquiries and requests you’ve received over the past 365 days.
If attaining Superhost status is important to you, ensure that you respond to all booking inquiries and requests within 24 hours.
The easiest way to prevent messages falling through the cracks and responding to them promptly is by activating text message push notifications or receiving push notifications straight to your smartphone if you’ve downloaded the Airbnb mobile app.
All Airbnb hosts should aspire to respond promptly to guest inquiries and reservation requests out of courtesy and respect. However, maintaining a 90% response rate may not be practical to many hosts for a variety of reasons.
If a near-perfect response rate sounds unrealistic, you may wish to consider whether aspiring for Superhost status is right for you.
REQUIREMENT 3: 5 Star Reviews
At least 80% of a Superhost’s reviews need to be 5-stars.
This refers to the primary reviews you’ve received from guests (not the individual category reviews). This can be found in the Stats > Host Standards section of your Airbnb dashboard. If a host receives anything less than a 5-star rating for any of the core Airbnb category review criteria (accuracy, cleanliness, check-in, communication, location and value) then the review isn’t an overall 5-star review and won’t count towards the 80% threshold.
If attaining Superhost status is important to you, then the best thing you can do is to continue providing phenomenal guest experiences and openly communicating with your guests on the importance of positive reviews for your ongoing Airbnb success.
So long as your guest had a problem-free stay, it always helps to promptly review them ASAP after their stay. They will receive a notification that you’ve reviewed them, which should give them a “gentle nudge” to then do the same for you. If they want to read what you wrote about them without waiting out the 14-day review period, they’ll need to submit their review of you.
To learn more about strategies for winning 5-star reviews from guests, click here.
Unfortunately, unreasonably negative guest reviews do still happen on Airbnb. Not only that, it is also something that’s almost entirely outside of your control. Some guests will have unrealistic expectations and some guests will work to an unreasonable rating scale. Both of these factors may adversely impact the reviews guests like these will leave you.
Furthermore, if you’ve received 5-star reviews 80% of the time or more, but fewer than half your guests have actually left you a review, you won’t receive Superhost status. To this extent, an element of becoming an Airbnb Superhost unfortunately remains outside of your direct control.
REQUIREMENT 4: Commitment
Superhosts don’t cancel confirmed reservations.
It may seem obvious, but cancelling a guest’s reservation can have serious implications on their trip. Cancellations you make under extenuating circumstances won’t count against your Superhost status, but all other cancellations will.
Extenuating circumstance cases will be contingent on proper documentation, where valid. Airbnb won’t mark legitimate cancellations as “made under extenuating circumstances” unless they’re reported to them within two weeks of the cancellation. Therefore ensure that you inform Airbnb of any cancellations and the extenuating circumstances that caused them ASAP.
If attaining Superhost status is important to you, ensure that you are prepared to sign-up for honoring all confirmed reservations you’ve accepted. Anything less is a good indication that Superhost status might not be for you.
The Process for Becoming a Superhost
You do not need to apply to become a Superhost. The Superhost requirements are measured every 3 months, and are based on your activity over the past year.
The assessment dates are the first of the month in January, April, July, and October.
Throughout the quarters, Airbnb will provide you with updates on your Superhost status and upcoming assessment dates:
The process is automated, which means that Airbnb can’t update your status in-between assessment dates. If you meet the program requirements on any relevant assessment date, you’ll automatically qualify for Superhost status.
Airbnb will notify you of your Superhost status at the end of each assessment period – usually within 2 weeks after the assessment begins:
Hosts who have had their Superhost status revoked may regain their Superhost status during a future qualification period if they again meet the qualification requirements for the most recent previous 12 months on that review date. It may take a couple days for your Superhost badge to appear on your listing.
You’re always able to check your progress in meeting the Superhost criteria as well as the next assessment date. To do so:
- Login to Airbnb
- In Hosting mode, select Stats from the top navigation bar
- Select Standards from the sub-menu bar beneath the main menu bar